I have to admit that I wasn't exactly excited about the Super Bowl. Maybe it's because I have a head cold that's making me groggy and lethargic. Maybe it's because I'm limping out of my first trimester of pregnancy. Maybe it's both. By all accounts I should have been glued to the television. First of all, I'm a huge Tennessee football fan, which automatically makes me somewhat sympathetic towards Peyton and the Colts. Second, I lived in Chicago for the last five years. But I just wasn't fired up.
Jay, Joshua, and I had dinner and then Jay and I got Joshua ready for bed. While Jay was doing to final honors in Joshua's bedtime routine I went to the living room and turned on the game for the first time. It was halfway through the second quarter. The game was on long enough for me to catch the score before it cut to commercial.
The first commercial was a Bud ad where one guy holds out his fist to his buddy to congratulate him on some victory. The buddy explains that "fist bumps are out," and when the first guy asks what's "in" his buddy slaps him across the face. The remaining thirty seconds of the commercial were a visual feast of grown men slapping each other across the face.
As if that weren't enough, the second commercial was for a blood-pressure medication. Some unsuspecting fellow in a heart costume is walking down the street when he's accosted by a gang of thugs labeled Diabetes, High Blood Pressure, Weight Problems, and High Cholesterol. They throw him into a van and drive him to an alley where they proceed to sucker punch him and throw him into brick walls.
And I had to ask myself, why the violence? Why the need to show people smacking each other around? At $2.5 million dollars for 30 seconds of airtime, can companies not be a little more creative than that? Is it that funny?
This was only compounded by the fact that about two commercials later I had to watch that poor GM robot commit suicide by jumping off of a bridge after he'd been fired from the plant.
Why stop at grown men beating the snot out of each other when we can make light of severe depression and suicidal thoughts, too?
I'm really not a stick in the mud, I promise. I laugh at things that are funny. I even laugh (sometimes) at tasteless things that are funny. I'm even juvenile and tasteless myself on occasion. But I don't understand why people smacking each other around and committing suicide (I know it was a robot, but it was designed to appear somewhat human and the intention was for the viewer to have an empathic response to it) is supposed to pass for good advertising. I really don't.